Software Publishers Receive Enhanced Software License Protection with Launch of Avangate CodeBox

Released on: June 4, 2008, 6:29 am

Press Release Author: Cristi Dorobantescu/Avangate

Industry: Computers

Press Release Summary: Avangate and Uniloc launch joint service to provide software
vendors complete and reliable software copyright protection: from licensing module
to online distribution.

Press Release Body: Uniloc USA Inc., the leader in device-based authentication for
software license management and access control today announced a joint software copy
protection service with Avangate. Avangate, a full service provider of electronic
software distribution and reseller management for software vendors and Uniloc are
partnering to offer a complete service for software copyright protection, available
as Avangate CodeBox. The solution minimizes software piracy risks and visibly
increases revenue for software publishers while providing a positive end-user
experience.

Avangate CodeBox integrates three modules: Uniloc SoftAnchorT, the Avangate(R)
License Management Module, and the Avangate advanced antifraud system for advanced
software copy protection.

\"By pairing the Avangate electronic software registration and e-commerce solution
with SoftAnchor, we are providing sophisticated license protection for our software
partners while delivering user-friendly software activation for their customers.\"
said Cristian Badea, Chief Information Officer for Avangate. \"Uniloc\'s advanced
software copy protection capabilities will be a tremendous facilitator in our
delivery of premier software offerings.\"

Having a licensing strategy is mandatory in order for a software business to address
both software piracy challenges and user demands for a truly user friendly
experience. The ability to manage software activation in real time allows developers
to increase or decrease software activation parameters to strike a balance between
help desk calls and piracy protection while optimizing viral marketing models.

\"Uniloc\'s partnership with Avangate is a symbiotic venture of perfectly matching
services. Together we can provide a stable and unique solution that protects
software vendors\' revenue and client portfolio,\" says Casey Potenzone, CIO of
Uniloc. \"Avangate CodeBox integrating SoftAnchor provides a competitive advantage
for software publishers answering real software business challenges including
copyright protection, end-user experience and secured payments.\"

How it works
Avangate\'s integration with SoftAnchor allows Avangate\'s software partners to add an
enhanced layer of copy protection to sold licenses, minimizing piracy risks while
taking control of licenses currently in use. Combined with Avangate\'s License
Management Module and advanced anti-fraud services, the Avangate CodeBox, jointly
provided by Avangate and Uniloc, delivers an easy-to-use software registration
process and transparent integration within the online ordering process creating the
ultimate customer end-user experience.



About Uniloc SoftAnchor
SoftAnchorp polite software activation addresses the delicate balance between IP
protection and call-center free user operation. The SoftAnchor licensing solution
leverages Uniloc's patented physical device locking technologies and enables
developers with unparalleled security through fully embedded security
configurations. SoftAnchor's thousands of code variations and obfuscation practices
ensure maximum code enforcement - and the highest hack-resistance available. Unlike
other one-solution-fits-all anti-piracy measures, if any one title is ever somehow
cracked, that same crack will not apply to any other products. SoftAnchor supports a
wide range of licensing variations, enabling clients to move into emerging markets
throughout the global economy.

About Uniloc
Uniloc USA is the leader in electronic physical device recognition for software copy
control and information security. The core technology driving Uniloc innovation is
Physical Device Recognition, the company's patented method of uniquely identifying a
user device, such as a PC, embedded device, smart phone or cell phone, by the
naturally occurring, inherent physical imperfections of that device, and then
incorporating that physical device fingerprint into licenses or access credentials.
Uniloc's technologies can identify devices with more comparable accuracy than human
DNA. Uniloc is the inventor and holder of the seminal physical device locking patent
(U.S. 5,490,216) and has 15 related patents pending. Uniloc has applied its Physical
Device Recognition technical expertise to several vertical markets, including
software publishing, government network access control, online banking and trading,
and CD/DVD anti-theft. For more detailed information, please visit www.uniloc.com.

Uniloc, SoftAnchor and LicenseInsight are trademarks of Uniloc Inc. All other brand
and product names are, or may be trademarks of their respective owners.

About Avangate
Avangate provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support
and the ARMS reseller management program specifically designed for software sales.



More information can be found on the corporate website, at www.avangate.com

Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
cristi.dorobantescu@avangate.com

Web Site: http://www.avangate.com

Contact Details: Van Heuven Goedhartlaan 937
1181 LD Amstelveen
Amsterdam Metropolitan Area
The Netherlands

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